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"Market Yourself" for a Successful Business

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Chapter 1: "Market Yourself" for a Successful Business
(by Terri Seymour, added on 03/29/03 08:52 PM)

"Market Yourself" for a Successful Business
preteen-boyz 2003 Terri Seymour

Building an online business takes a lot of work,
passion and commitment. Unfortunately, some
people are led to believe all you have to do is slap
up a website and watch the orders start rolling in!!

This could not be further from the truth! One thing
I have learned in my years online is that you have to
"market yourself" in order to build a successful online
business. What you need to do is build your reputation
and let people get to know you so they want to get to
know your business.

You want people to be able to trust you, rely on you
and be assured that you actually have some knowledge
about the business you are in. This is the part of
building a business that will take some time but will
have its rewards.
( And I am not just talking financial rewards)

There are several ways of "networking" online which
will help you "market yourself". I have found the
following methods to be very effective in building a
solid online reputation.

Ezine Publishing - An ezine can be a lifeline between
you and your readers/customers. This is a great way
to prove yourself trustworthy and knowledgeable. Be
consistent in sending out your ezine. Be available to
your readers when they need you. And also, give them
a quality content-filled ezine to read!

Message Boards - Become a "resident expert" on some
quality message boards. Visit regularly and offer any
help, advice or support that you can. Always treat
others with respect and courtesy. Get started with
these boards:

Find more boards here: If you have a forum,
add it to the directory.

Discussion Lists - Basically the same as forum boards,
but done through your email. Some groups are more
strict than others, so please be sure to follow posting
guidelines. A few of my favorites:

Email Etiquette - People will email you with questions,
concerns, suggestions and ideas. Answer all emails
as quickly and efficiently as possible always being
courteous and respectful. This is a great way of
building your networking list and very possibly picking
up customers.

Writing Articles - Writing articles is one of the most
powerful reputation and business building methods
available. People want and need basic, down-to-earth
information and resources. They are not looking for
big words or fancy writing styles. Put your heart and
personality into your articles along with helpful
resources and information.
More info and resources on writing articles:

Remember the main points of "marketing yourself"

*Be trustworthy and reliable.
*Show your knowledge and offer it to others.
*Offer advice, help, and/or support whenever possible.
*Always treat others (even the difficult ones) with
respect and courtesy. Rise above the pettiness of some
*Be available (if possible) when someone needs you.

With a solid and sterling reputation, your
business will bloom like a flower in springtime!

"Marketing yourself" will go a long way towards
building your online business and it also helps you
in other ways as well. You form lasting and beneficial
relationships with others, both personal and business.
You learn more from the experiences of others and
you might also learn more about yourself and what
you really are capable of. And that, my friend, can
be the biggest reward of all!!

Terri Seymour owns and operates
Learn to publish and promote your own ezine.
Sign-up for the FR~E MOE Ezine Publishing Ecourse
You can contact Terri at


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