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How to Achieve TOP Positions on Search Engines

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Chapter 1: How to Achieve TOP Positions on Search Engines
(by Natale, added on 07/19/01 01:48 PM)

However, if you do not know html, it is essential that you read this article
small business bank loanas it will give you the skills to optimize your website to achieve TOP
positions on major search engines. Want to know html in 10 minutes? Read

Submitting your Web site's URL is important, but if your Web site doesn't
rank well on the top 8 Search Engines (where 95% of Web traffic is
generated), you are missing out on many potential visitors. It is not enough
simply to submit your Web site to all the Internet Search Engines and
Directories - achieving top ranking is absolutely essential for surfers to
find you. Please find below some useful tips to secure TOP rankings on the
most popular search engines:

1) Choosing the Right Title

Firstly, make sure each page of your site has a descriptive title. Because
search engines usually give the most weight to the page's title, you should
place a descriptive phrase between the tags. For best results, it is<br>advised that you keep it within 200 characters and to the point. In<br>addition, since search engines return the title as the search results, your<br>HTML title should be both descriptive and attractive.<br><br>For example, the following title describes well the site, and therefore is a<br>good choice:<br><TITLE>Dynamic Web promotion software - submit your web sites to 1000'S major<br>search engines.2) tags

You can control how search engines catalog your site with tags. Not
all search engines make use of these tags, but using them will definitely
improve your position in those that do. All tags should be placed
within the ...portion of the document.

The description tag lets you specify a short description about your
web site. This tag should clearly describe what one could find at your Web
site. Here's an example:

Some search engines limit the description to 200 characters. To be on the
safe side, make sure your description does not exceed 200 bytes
(characters). If you do not use tags to describe your site, the Web
page description will be derived from the first 200 characters in the HTML
...portion. Also, note that there should be only one description tag per page.

3) Key Words

The keywords tag lets you specify a set of keywords that a search
robot should give precedence to when cataloging the page or how people can
find your web site. Here's an example:

The keywords can include up to 1000 characters of text. Be sure that the
keywords you choose are relevant to the contents of your page. Note that the
keywords are used in the indexing process but will not display on your Web
page or on a search response page. Try to incorporate singular and plural
cases of words, as well as active and passive verbs. Also, make sure your
keyword list includes both general and specific words related to your site.
You rarely want to target a single keyword, because, with the billions of
words indexed on the Web now, one word simply won't cut it. Always use
phrases, not plain words, in your list.

4) Frame

Sites using frames should definitely make use of tags. The main HTML
file contains the tags, but fails to provide robots with any real
useful information about the Web site. Therefore, you should utilize the
description tag to provide a description, summarizing the site's
contents. If JavaScript (or any other scripting language) makes up the first
several hundred characters on your page, you should use the description tag so your site comes up with a meaningful description in
search results.

5) Contents

Search engines rely mostly on word density (frequency relative to the total
size of the page) or distribution (how well the word is spread throughout
the page). Some search engines even give precedence to text near the top of
a Web page, so make sure you place the most important stuff at the top.
Furthermore, search engines that do not support tags use the first
200 (or 250) characters for the site's description, so the first paragraph
should describe/sell your service.

6) Header

Use ...for headers, rather than the ...tag
definition. Some search engines consider header text particularly important.

7) Image Description

If your site mainly consists of images, you should use the ALT attribute to
describe each image. Most search engines index the ALT attribute in the
tag. The following HTML definition shows how to use this attribute:

Web<br>Site Promotion8) SPAM

The overuse and repetition of keywords may result in a lower relevancy score
and possible omission from some search engines. Most search engines count
only the first few occurrences of a keyword or phrase, and some even
penalize you for repeating words to improve your site's ranking. Infoseek
and Lycos are two search engines that penalize sites that are suspected of
repeating keywords, and Altavista will disallow URL submissions from those
who spam the index. Some search engines penalize your site if a keyword is
repeated more than three times.
Don't try to fool a search engine by using the phrase "web promote" three
times, and the phrase "web promotion" another three times. Search engines
are smarter than that, but they still aren't smart enough to associate
"promote" with "promotion."

9) 10 Tips to Get Top Positions

a) Most of the engines have chosen not to keep up and cannot spider frames
sites. Make NOFRAME sections in your web pages.

b) Always make sure your web site is completely finished, spell checked,
online and working properly before attempting to get indexed. One of the
most common problems people encounter in getting their web site indexed is
due to a spider not being able to reach the URL for indexing. Make sure your
web site is up and responding.

c) Alta Vista and some other search engines, will index all words in your
document (except for comments), and will use the first few words (e.g. 250
characters) as a short abstract to serve back. It is possible for you to
control how your page is indexed by using the META tag to specify additional
keywords to index, and a short abstract.

d) The first paragraph of the text is the most important for search engines.
Brainstorm with friends and colleagues, etc. and put the most important
keywords into a carefully crafted paragraph at the start of your HTML

e) Make sure that the HTML code is using the proper tags in the proper
places (called validating your HTML). Most search engines do not tolerate
invalid HTML code, that is, if your code contains invalid HTML tags, most
search engines will not index your web page or worse yet, not index you

f) Most search engines can take up to 3 to 4 weeks before getting around to
indexing your web site. Be patient. Keep track of when you asked to have
your web site indexed and check often. Requesting to be indexed over and
over again will not help speed up the process.

g) Alta Vista uses a case sensitive algorithm. What this means is that
typing in "PROMOTION" will give you a different result from "Promotion".

h) Excite does not take advantage of Meta tags, they do however look at the
words in the Title of your document. Excite may take as long as 4 weeks to
index your web site, so be patient and check often.

i) Because 70-80% of information searchers find what they are looking for in
the Internet through the main search engines, the best way to attract
visitors to web sites is to be ranked high in the main search engines.
Before submitting your site to the search engines and directories, spend
some time reading about how to write your title, metatags and the first few
paragraphs of each page to obtain better ranking. After submitting your web
site, you should periodically review your ranking in the search engine
listings by the key phrases.

j) To improve or maintain position of your web site in the main search
engines, you may need to rewrite pages, add new content and additional web
pages, change your description and keywords, etc. If you need to learn HTML
to do this, do it because the reward is worth the effort.
For more tips to achieve TOP ranking on search engines, visit

Natale Pratic̣
Dynamic Software
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